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7/ How Chinese urban families symbolically perceive and consume commercial drinks

Key points:

  • Commercial beverage consumption patterns highlight a divisive generational gap in the livelihoods of Chinese families.
  • Commercial beverage consumption practices vary according to the time of day morning, day and evening), mobility level (sedentary and active) and the type of occasion (ordinary or exceptional).
  • Commercial beverages have imaginary dimensions related to health and symbolism.

Authors :

Jing Jing Ma, Paris Descartes, Sorbonne Paris Cité University, Paris, France
Xiao Min Yang, Guangdong University of Foreign Studies, Guangzhou, China
Anne Berchon, CIRAD, Montpellier, France
Dominique Desjeux, Paris Descartes, Sorbonne Paris Cité University, Paris, France

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