Home > Publications > So What ? > Sensory pleasure and mindfulness, allies of a healthier diet

 

Sensory pleasure and mindfulness, allies of a healthier diet

Key points:

  • Sensory pleasure can be aligned with a healthier diet—neuroscience and marketing show us how the hedonic network is stimulated.
  • Food consumers tend to favour quantity over quality, spurred by the increase in food portion sizes and the high price per kilo of small portions.
  • Eating enjoyment can be maximized by eating less and more slowly (savouring).
  • Hedonic imagery can enhance the anticipation of consumers’ pleasure.
  • The food industry can help make a positive shift towards healthier consumption habits.